ARTICLESBLOGThe Ad Studio Blog
The internet is full of Google Ads tutorials. This blog isn’t one.
read the ARTICLEsInside the Google Ads Algorithm:
How the Machine Decides What You Pay
The Ethics of Retargeting: Following Users or Respecting Boundaries?
Retargeting can either help users with relevant reminders or annoy them when it crosses boundaries — ethical execution builds trust, manipulation erodes it.
If I Use Google, Can I Protect Myself From Being Targeted or Having My Data Sold?
Can You Stop Being Targeted?
What “Surveillance Capitalism” Means — And What It Has To Do With Google Ads
Surveillance capitalism is the infrastructure of today’s internet. You can’t opt out of the system entirely. But you can choose how you participate in it.
When the Internet Skips a Step: Digital Advertising in Emerging Markets
Digital Advertising in Emerging Markets
The Myth of Free Internet
If Ads Disappeared, What Would the Cost of Using Google, YouTube, or News Sites Be?
The Future of a Cookieless World
How Advertising Will Survive Without Third-Party Tracking