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I work across a wide variety of industries, but not every business is the right fit. Beyond following Google’s strict advertising policies — which prohibit things like adult content, gambling, counterfeit products, or unsafe services — I also avoid working with businesses that I don’t believe in or trust.

This includes industries that can be risky or misleading, such as unregulated financial schemes, crypto projects without transparency, questionable health or medical treatments, or businesses built on aggressive “get rich quick” promises.

I choose to collaborate with businesses that are ethical, transparent, and focused on delivering genuine value to their customers. That way, I can fully commit to their growth with confidence.

Google doesn’t require a minimum investment — you can technically start with any budget. The real question is how much you should invest to get meaningful results.

From my experience, campaigns with very small budgets often struggle to collect enough clicks and data to optimize effectively. That’s why I usually recommend starting with a budget that’s comfortable for you but also realistic for your industry and goals. This way, we can test, learn, and scale once we see what’s working.

No one can guarantee specific results with Google Ads — and if they do, it’s a red flag. Performance depends on many factors, including your industry, competition, budget, and website.

What I can guarantee is a data-driven approach: careful setup, ongoing optimization, and full transparency in reporting. My goal is to minimize wasted spend and maximize your opportunities, so every decision is based on real insights rather than guesswork.

Google Ads may look simple at first, but managing it effectively takes experience and constant optimization. Without expertise, it’s easy to waste budget on the wrong keywords, poor targeting, or underperforming ads.

By hiring a specialist, you get a structured strategy, ongoing testing, and data-driven decisions that make your budget work harder. It saves you time, reduces costly mistakes, and ensures your campaigns are set up to generate real results.

Most campaigns start generating clicks and traffic right away, but meaningful results usually take a few weeks. That time allows Google’s system to gather data, test variations, and optimize performance. In my experience, the first month is about learning what works, and the strongest results typically build over the next 2–3 months with consistent optimization.

Google Ads usually needs a few weeks to gather data and optimize, so the first phase is about testing and learning. If performance isn’t where we want it to be, I don’t just let the ads run — I analyze the data, adjust strategies, and try new approaches to improve results.

If, after proper testing, the campaigns still don’t deliver, I’ll be upfront with you. Sometimes the challenge lies outside the ads themselves — like the website, landing pages, or offer. In those cases, I’ll advise whether it’s smarter to continue, adjust, or pause so your budget is always invested wisely.